Engage with your accounts
Turn spammy interactions into relevant engagements. Personalized messages reach your buyers’ ears with more impact regardless of the channel.
Close more opportunities
Gut feel doesn’t close deals. Sharing data and insights in one place helps your reps go after the right accounts with the right message. Every time.
You have a territory assigned to you and accounts assigned to you, where do you start? Personalized emails, have a 40% open rate and a 18% response rate. OK how does it work:
There is a mix of automated emails and personalized emails, how to segment based on account. FIRE, (FIT, Intent, Relationship, Engagement)
Fit, if the account is qualified (right size company, they are looking for our product to buy)
Intent, do they have buying signals, maybe they do not know your brand
Relationship, do we have a relationship with the customer, do they know who you are as a customer (automated emails) if they know who you are, personalized email.
Engagement, Accounts that will talk on the phone with you they are accounts that will spend money with you.
We want this FIRE contact because they are primed to buy. So when you have a FIRE contact you want to use a cadence of personalization of email, linkedin outreach and phone outreach. Email 4 times over 3 weeks, 5 calls to the contact, reach out on linkedin 2 times.
More time spent on the customer= sales.
How to make a personalized email, 3 things:
1. something I can personalized
2. something I can personalize based on the company
3. Linkedin details/twitter, looking for hobbies, interests, think about what you can use about this contact
People love to hear about themselves, look them up on google and also look up the person on Owltail, what podcasts they are a part of:
https://www.owltail.com/search/sam
Nice thing about FalconGroup we offer all our contacts twitter and linkedin, for free for each contact.
What this does is create lots of angles to find a gold mine of details for outreach. 3 touch, handwritten note, do it once and use it over and over again. Send this as an email. Take a pic of the handwritten note as something you dont get every day by using all 3 of these above you have a personalized message to work with and as you already have FIRE done you know this is an A+ lead, now just convert it to a sale.
